Crunch is different and we’re proud of it. People who know us all comment on how we’re … well, different. There’s being different for the sake of it. There’s being different to stand out from the crowd and there’s being different because you’re brave enough to trust yourself and be who you want to be.
See, we were very frustrated with boring sponsorship activation programmes. Sport offers so much yet increasingly was at risk of failing to deliver for brands and fans alike.
We believe that deep within the heart of sponsorship activation lies one key ingredient: brave, confident people.
People are the life-blood of sponsorship. The fans, the customers, the readers, the viewers, the players, the drivers, the mums and dads, the media, the clients and the customers.
We get very cross when sponsorship activation just delivers repetitive, lowest-common-denominator programmes as if everyone out there was a robot.
It was that sort of conversation in London in 2008 from which the company was founded and since that fateful evening we have been on a mission to deliver braver sponsorship activation that gets the blood pumping and delivers tangible results.
Crunch is about making sure that values that have served us so well for over ten years continue to flourish within the walls of a company where autonomous brilliance is as valued as friendship and trust.