F1 and automotive media relations for Shell

Media relations form a core part of our offering. With exceptional media connections within the F1 paddock, we deliver high-value, high-returning media programmes year-after-year for our clients.

Client brief
Crunch was tasked with generating a world-class moment to mark the client’s rediscovery of an old asset – a newly-found film charting the 1955 Belgian Grand Prix...

Solution
Shell offered F1 media the opportunity to relive the budding years of Formula One, taking over a 1950s cinema in Malmedy for a special screening of its ‘1955 Belgian Grand Prix’ film.

Scuderia Ferrari official drivers Fernando Alonso and Felipe Massa joined guests at the retro venue to be immersed in a bygone era, surrounded by vintage 1950s cars, traditional cocktails and a boogie-woogie band in the evocative setting.

The Scuderia Ferrari drivers swapped their modern race suits for 1950s drivers outfits to give media a one-off photo opportunity before ushering guests into the theatre for the screening of the ‘1955 Belgian Grand Prix’ film – celebrating over 60 years of the Shell technical partnership with Ferrari in Formula One.

Media gathered from all over the world to capture the moment which was one of the PR hits of the year.

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