F1 Pirelli Hot Laps for F1

We have a dedicated team for specialist event production and delivery. This team deploys at a variety of events from F1 street demonstrations, auto shows and working directly for F1, delivering its Hot Laps programme around the world.

Client brief
How could F1 evolve its offering to allow teams and manufactures an opportunity to tell their story live at each race weekend on track?


The result, a world-class platform from which multiple partners can leverage their F1 programmes in the most visceral way possible – with high-speed demonstration laps of the Grand Prix circuit.

Hot Laps opens up the track four times during ten race weekends. Crunch manages every element of the track activity from car arrival through to safe, professional deployment of the sessions themselves.

Stakeholders include Pirelli, Aston Martin, Mercedes and McLaren as well as F1 themselves.

All guests receive a VIP experience within a programme tailored to an understanding that each stakeholder has different targets to achieve and therefore slightly individual requirements.

Visit www.f1experiences.com to try it for yourself.

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