F1 Pirelli Hot Laps for F1

We have a dedicated team for specialist event production and delivery. This team deploys at a variety of events, including F1 street demonstrations, auto shows and working directly for F1, delivering its Hot Laps programme around the world.

Client brief

How could Formula One evolve its offering to allow teams and manufacturers an opportunity to tell their story live at each race weekend on track?

The result was a world-class platform from which multiple partners could leverage their Formula One programmes in the most visceral way possible – with high-speed demonstration laps of the Grand Prix circuit.

Hot Laps opens up the track four times during ten race weekends. Crunch manages every element of the track activity from car arrival through to safe, professional deployment of the sessions themselves.

Stakeholders include Pirelli, Aston Martin, Mercedes and McLaren as well as Formula One themselves.

All guests receive a VIP experience within a programme tailored to each stakeholder, recognising that the companies each have different targets to achieve and therefore their individual requirements vary.

Visit www.f1experiences.com to try it for yourself.

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