Formula 1 Pirelli Hot Laps

We have a dedicated team for specialist event production and management. This team deploys at a variety of events, including F1 street demonstrations, auto shows and working directly with Formula 1 to deliver the Pirelli Hot Laps programme around the world.

Client brief
How could Formula 1 evolve its offering to allow teams and manufacturers an opportunity to tell their story live at each race weekend on track?

The result was a world-class platform from which multiple partners could leverage their Formula 1 programmes in the most visceral way possible – with high-speed demonstration laps at Grand Prix circuits.

Hot Laps opens up the track four times during ten race weekends. Crunch manages every element of the track activity from car arrival through to safe, professional deployment of the sessions themselves.

Stakeholders include Pirelli, Aston Martin, Mercedes, McLaren, Lamborghini and Alfa Romeo, as well as Formula 1 and their Global Partners.

All guests receive a VIP experience within a programme tailored to each stakeholder, recognising that the companies each have different targets to achieve and therefore their individual requirements vary.

As of 2019, Formula 1 Pirelli Hot Laps highlights include:

  • 8.5 million YouTube hits
  • 18 car models from 5 manufacturers
  • 20 Formula 1 drivers
  • 2,500+ passengers laps

Visit to experience it for yourself.

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