Social media management for PETRONAS

The remarkable potential of social media is transforming how brands engage with their target audiences.

These social platforms help you connect with your fans and customers, increase awareness about your brand, and ultimately boost sales. With more than three billion people around the world using social media every month our team of social media specialists are on hand to help you capitalise on this essential platform.

Client brief
PETRONAS challenged Crunch with the task of growing followers and subscribers to its PETRONAS Motorsport social media accounts – the first target was to hit 500,000 followers. However, it wasn’t just about followers; It had to be organic growth and we needed to tell a technical story that increased awareness of PETRONAS Primax fuels and PETRONAS Syntium lubricants.

Solution
Following a deep-dive into PETRONAS’ social media history, its direct, indirect, social and real-life competitors, Crunch created the definitive PETRONAS social media playbook that set the guidelines for the PETRONAS Motorsport brand.

2018 saw the introduction of an approachable, light-hearted tone of voice that resonated with motorsport fans around the world, telling the story of racing success with Mercedes-AMG PETRONAS Motorsport.

Amplifying the technical excellence of PETRONAS, we focussed on the human stories found throughout the partnership. Striking a balance between more serious pieces of product content and light-hearted interactions with passionate F1 fans, leveraging the fan base of the team and its drivers, PETRONAS Motorsport F1 social accounts saw surges in growth throughout 2018 that resulted in a 15% increase in followers collectively.

Throughout the partnership, Crunch provided detailed social reporting to monitor the results of our test-and learn approach, enabling us to adapt tactics, influence social strategy and ensure the future success of the channels.

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