To upgrade the F1 guest experience, Crunch developed a bespoke booking and guest management application. Available across multiple platforms, the app has quickly become indispensable to hundreds of guests passing through Crunch’s multiple hospitality programmes every season.
The brief was to communicate different levels of ever-changing detail to a large number of international guests at a multi-venue event. At the same time, guests’ data and feedback needed to be captured in a modern, non-invasive manner.
We developed a bespoke branded guest management app – available for guests to download pre-event and use as their essential on-event guide.
The level of information produced ahead of each major sponsorship activation is significant. Hours of work go into guidebooks, briefing documents and schedules for VIPS, guests and core event staff, but all too often , this work is out of date the moment it is printed.
Crunch is at the vanguard of guest information management and our app allows us to instantly update guests’ information as well as heightening their on-event experience with a modern, easy-to-use single source of information.
The tool, unique in the Formula One paddock, acts as a personalised calendar – highlighting sessions, meetings or transfers that are of specific note to each guest – as well as a portable branded sponsorship guide.
By capturing guests’ data and using the app’s in-built feedback form, we can develop a clearer insight into the ROI of each event.